FJÄLLRÄVEN NYC / SWEDEN

During the summer of 2023, I had the privilege of embarking on a creative collaboration with the esteemed Swedish outdoor brand, Fjällräven. Our partnership took shape in the form of an immersive "In-Store Art Experience," wherein I lent my artistic touch to some of their iconic Kånken backpacks through hand-painted designs.

This innovative project unfolded across two distinct locales within the bustling metropolis of New York City, with Fjällräven's flagship stores in the vibrant Meatpacking District and the eclectic Nolita neighborhood serving as the captivating venues for our artistic endeavor.

Furthermore, I had the distinct pleasure of crafting hand-painted Kånken as part of an exclusive in-store collaboration with Vildland, an esteemed retailer based in Sweden.