SEGER EUROPE

In partnership with some of Sweden's premier athletes, Seger has been pioneering technical knitted socks and caps since 1947. Their commitment to quality and innovation has earned them a revered reputation in the industry.

I was privileged when Seger approached me for a collaboration on their Artist Series, entrusting me with the design of their Autumn/Winter collection. It was an immense honor to craft an entire line of artworks for our collaboration, infusing each piece with creativity and my aesthetics.

The response to our initial collaboration was overwhelmingly positive, with the designs resonating deeply with customers and retailers. This success led to an invitation to return for another collaboration the following season, further solidifying our partnership and affirming the enduring appeal of our collective vision.